Nutox is known as an anti-aging skincare brand focusing on collagen regeneration - reduces fine lines, lesser wrinkles and smaller pore size. The recruitment of new and younger target audience (age 35 years and below) has been stagnant as they don’t see the need for anti-aging skincare until problems appear on skin.
To increase market share in the anti-ageing moisture category, Nutox wanted to increase brand and product benefit awareness amongst a younger target audience who desire natural glowing skin.
Through our FACEBOOK BRAND LIFT solution, we reached close to 3 million females, achieved a 12-point ad recall lift and helped the brand become the No. 1 brand in the total anti-ageing moisture category.
point lift in ad recall
million females aged 20-35 reached
million ad impressions
million ad engagements
“The Facebook Brand Lift solution by Creme Digital helped Nutox become the No.1 brand in the total anti-ageing moisture category during the campaign period.”
– Christine Law, Marketing Manager, Nutox