01

Identify untapped opportunities in the category, competition, channel, consumer and the company’s ambition for the brand.

02

Create positioning framework based on identified customer needs and brand opportunities. This will be the foundation for the decisions we need to make for the brand in the long run.

03

Identify brand archetype that best represent the brand in a distinctive way. This informs the way we develop our marketing programs, internal activities and the tone and style of our communications.

04

Develop customer journey and identify the right touch points that require intervention. This enables us to create the right strategies, messages and experiences that will influence brand choice.

05

Design a brand ecosystem based on consumer journey that keeps consumers engaged and immersed across all our touchpoints.

06

Develop an integrated communication plan and strategy to ensure a successful launch of brand to market.

07

Pulling insights from all previous brand research and positioning to create the campaign idea and bring it to life through production and development.

08

Marketing Technology encompasses all tagging, tracking and technology across owned properties (website, ecommerce, social channels etc.).

09

Campaign set-up, monitoring, and optimisations within each media channel to ensure we are progressing towards our KPIs and spending at an acceptable rate.