Brand Audit and Consumer Deep Dive
Identify untapped opportunities in the category, competition, channel, consumer and the company’s ambition for the brand.
Brand Positioning and Framework Development
Create positioning framework based on identified customer needs and brand opportunities. This will be the foundation for the decisions we need to make for the brand in the long run.
Brand Archetype and Personality Development
Identify brand archetype that best represent the brand in a distinctive way. This informs the way we develop our marketing programs, internal activities and the tone and style of our communications.
Customer Journey Design
Develop customer journey and identify the right touch points that require intervention. This enables us to create the right strategies, messages and experiences that will influence brand choice.
Immersion Blueprint Construction
Design a brand ecosystem based on consumer journey that keeps consumers engaged and immersed across all our touchpoints.
Campaign Strategy and Plan
Develop an integrated communication plan and strategy to ensure a successful launch of brand to market.
Creative Ideation and Development
Pulling insights from all previous brand research and positioning to create the campaign idea and bring it to life through production and development.
MarTech Implementation and Maintenance
Marketing Technology encompasses all tagging, tracking and technology across owned properties (website, ecommerce, social channels etc.).
Media Buying and Optimisation
Campaign set-up, monitoring, and optimisations within each media channel to ensure we are progressing towards our KPIs and spending at an acceptable rate.