AMY™ is Malaysia’s first virtual banking customer service assistant. She lives in AmBank’s AmOnline mobile app and assists with financial enquiries through self-guided and chat menu interfaces.
Create excitement and interest for AMY™ amongst current AmBank customers to increase AmOnline mobile app downloads & registrations.
Our tailored solutions included multiple content formats including animated feature videos and 3rd party branded content. Ads were exclusively targeted to AmBank’s customer base and website visitors to maximise conversion potential and minimise media budget wastage.
thousand user registrations
AmBank customer base reached
spot achieved on App Store
spot achieved on Google Play Store