Senior Marketing Tag & Analytics Lead/Manager
Petaling Jaya, Malaysia
About Creme Digital
Creme Digital is an award-winning digital marketing agency based in Petaling Jaya, Malaysia. We combine Paid Media Strategy, Real-Time Media Buying and Creative Executions into effective solutions that help companies create brand awareness, drive consumer engagement, generate leads and increase sales. We are a Google Partner and Meta Business Partner.
About the role
The ideal candidate for this role will be a highly technical, systematic and detail-oriented individual with at least 5 years of experience in Ad Platform Marketing Tags/Pixels, Tag Management, Analytics and basic skills in related technologies such as Web Development, JavaScript and HTTP requests. Working independently, the candidate will be given high levels of autonomy but is expected to deliver quality work in a timely fashion. Work is currently a mixed Office/Work From Home (3 days in office/week) position with the occasional requirement of visiting our clients.
Responsibilities
Lead Tag Management and Google Analytics 4 implementation needs supporting our internal as well as our advertiser clients’ online marketing needs for performance tracking and analytics.
Oversee, collaborate and liaise with our, and our clients’ web developers around all technical conversion pertaining to integration of ad tech and analytics.
Ability to quote and price for Google Analytics 4 audits, configuration and implementation, as well as the ability to perform pre-sales, implementation of GA4 and associated client training in-person.
Support the Ad Operations teams in analysing website and ad platform performance data, and providing performance optimisation recommendations
Minimum Qualifications
Malaysian citizen or PR
5 years of experience in Ad Platform Marketing Tags/Pixels, Tag Management & Analytics
Good understanding of internet basics; HTTP requests, URL structure, Redirects, DNS, Domains, Hosting
Deep demonstrated understanding of Google Tag Manager; advanced triggers, custom tag/variable templates, tag sequencing, troubleshooting and preview, GTM staging/production environments, SPA considerations and advanced custom dataLayer-powered triggers for custom site interactions
Strong understanding of the GTM dataLayer; its construct, function and how to interface, push and manipulate data in it and show effective ways to communicate dataLayer requirements with our clients
Strong ability to parse vendor documentation, edit associated javascript code snippets and deploy solid and stable tag combinations according to industry best practises
Complete understanding of Meta Pixel and Google Ads Remarketing and Conversion Action tags.
Implementation of Meta Conversions API and associated decisions on server hosting.
Shopify/Magento/WooCommerce integration experience; ad platform tags, catalog, analytics analytics.
Setup and config of Google Merchant Center, Meta Product Catalogs; feeds, manipulation rules and filters
Nice to Have
Looker Studio (prev. Datastudio) dashboard building, integration with connectors such as Supermetrics
Very comfortable with Google Sheets, named ranges, advanced formulas - particularly ‘QUERY’
Strong understanding of Meta AEM and iOS14.5+ implications and handling thereof
Git version control and Github/Gitlab/Bitbucket experience
Strong understanding of the GTM dataLayer; its construct, function and how to interface, push and manipulate data in it and show effective ways to communicate dataLayer requirements with our clients
Basic web development skills; Building of simple static websites e.g Bootstrap
Basic management of company VPS servers, docker container management and setup/config of basic web services therein, including DNS records, domain name configuration and SSL certificates
Experience in other related tools (show us), such as; Adobe Analytics, Screaming Frog, ahrefs
Attractive Skills
Understanding and implementation of Server-side Tagging (ssGTM), hosting options GA4 deployment
Consent Management; decision and implementation of suitable privacy/consent solution onto clients’ sites and connect/interface against all ad platform tags, preferably through GTM